There are plenty of small museums in New England -- so many that there is fierce competition for visitors and patrons. Maine Historical Society recognized the roll of design in attracting a broader, more diverse group of people.

A Singular Look

Since 2001, Deliberate has been designing MHS exhibits and supporting materials. We work closely with the curatorial staff and the business development department to ensure the look of the exhibit is makes its way into ad campaigns, marketing materials, and the temporary signage on the museum exterior.

Design for the Budget

Every exhibit has a different budget and time frame. By working closely with the curators and vendors, we always find a way to make large scale exhibit works that transform the MHS museum space.

Holistic Design

The growing success of their exhibits convinced MHS to update all its signage so the whole institution is seen as a relevant, accessible museum and historic house. The option for most small institutions is to spend two years raising the money for a comprehensive institutional signage upgrade. On Deliberate's recommendation, MHS opted to outline the upgrades immediately and spend two years phasing them in -- helping them realize an extensive improvement without having to mobilize their entire fundraising staff.